Wellness Life School: Life Rebranding for the Active Midlife GenerationWhat Is Wellness Life School?
Wellness Life School is a personal growth and branding program designed for Korea’s active midlife generation (primarily aged 45–65). It helps participants redefine their identity beyond traditional roles—as parents, employees, or retirees—and guides them toward new, fulfilling careers and lifestyles.
Our Core Philosophy
“Don’t just age—rebrand yourself.”
We believe your second adulthood can be the most meaningful chapter of your life. Our program supports that transformation with coaching, branding, and community.
Program Structure
Phase 1: Rediscover Your IdentitySelf-assessment, life timeline, strengths & values workshop
Phase 2: Build Your Personal BrandOne-on-one coaching, storytelling, image consulting, online presence setup
Phase 3: Activate Your Next ChapterLaunching new projects, creating monetization plans, community showcase
Target Audience
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Midlife adults seeking personal fulfillment or new careers
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Adult children looking to support their parents' growth
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Wellness brands & communities targeting the senior/active aging segment
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Government or NGOs exploring midlife welfare or mental health programs
Collaboration Opportunities
Co-host localized programs in your region (ex. Local life coaching program) Introduce the program to midlife wellness influencers or family-focused networks License our curriculum for educational institutions or HR teams Develop branded workshops for wellness, beauty, or lifestyle companiesOne of our participants was a woman in her mid 70s.
At the end of the program, it wasn’t a coach or staff member who gave her a graduation certificate—
it was her 40-year-old son.
As he handed it to her, he said:
"Mom, this is just the beginning. I’m so proud of you."
That moment captured exactly what Wellness Life School is about:
Helping midlife adults redefine themselves, not as someone’s parent or employee, but as the hero of their own next chapter.
Why Partner With Us?
Proven success with Korean pilot cohorts Culturally attuned coaching & content Scalable, modular format (online/offline hybrid) Strong potential for family-based and wellness brand synergyLet’s Co-create a Global Movement
We’re looking for partners who share our belief that midlife is just the beginning.
Together, let’s empower a global generation of rebranded lives.
